Marketing data analytics provides valuable insight to track the efficiency of your marketing campaigns, something that traditional web analytics can’t offer alone. With web analytics, marketers can measure things like page load times, page views per visit, and time on site.
Marketing analytics is the study of data to evaluate the performance of a marketing activity. By applying technology and analytical processes to marketing-related data, businesses can understand what drives consumer actions, refine their marketing campaigns and optimize their return on investment.
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Data analytics provides a feedback loop on the progress of a marketing strategy. This feedback then means marketers can make adjustments, change direction, change allocation of resources.
Digital analytics in marketing helps business leaders generate actionable insights from data that covers the consumers’ or visitors’ footprints during the entire course of their digital journey.